Trademark Law

A trademark is any word, name, symbol, logo, or a combination of these used (or intended to be used) to identify the source of a good for consumers. Likewise, a service mark is any word, name, symbol, logo, or a combination of these (used or intended to be used) to identify the source of a service. A trademark or service mark protects the good will of a company, ensuring consumers that the good or service adheres to that company's established standards.

Dave Faux assists goods and service providers determine whether a desired mark is available for use and will clear the registration process. He executes registrations, licensing agreements, and assignments. Because a trademark or service mark is such a valuable asset, he also offers maintenance, policing, and enforcement.

For example, during the sixth year after registration, a specific affidavit must be filed with the United States Patent and Trademark Office, or the company might risk abandonment of the mark it spent so much time branding. A major form of enforcement, not financially practical for all companies, would be to review upcoming registration applications and oppose applicant marks that would confuse the public's association with the client's prior mark.

Additionally, Dave Faux's practice includes brand development, franchising, cancellation proceedings, and infringement matters.

The Law Office of David H. Faux, P.C.
255 West 36th Street, Suite 800, New York, NY 10018
Ph: (212) 905-5031 Fx: (646) 367-4931 Email:davefaux@dhf-law.net

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