is any word, name, symbol, logo, or a combination of these used
(or intended to be used) to identify the source of a good for consumers.
Likewise, a service mark is any word, name, symbol, logo, or a combination
of these (used or intended to be used) to identify the source of
a service. A trademark or service mark protects the good will of
a company, ensuring consumers that the good or service adheres to
that company's established standards.
Dave Faux assists
goods and service providers determine whether a desired mark is
available for use and will clear the registration process. He executes
registrations, licensing agreements, and assignments. Because a
trademark or service mark is such a valuable asset, he also offers
maintenance, policing, and enforcement.
during the sixth year after registration, a specific affidavit must
be filed with the United States Patent and Trademark Office, or
the company might risk abandonment of the mark it spent so much
time branding. A major form of enforcement, not financially practical
for all companies, would be to review upcoming registration applications
and oppose applicant marks that would confuse the public's association
with the client's prior mark.
Dave Faux's practice includes brand development, franchising, cancellation
proceedings, and infringement matters.